Gift Search – December 2009

With Christmas terms dominating search in December it is interesting to see how certain terms leap up the index as Christmas approaches.

Can we deduce something we already know from this chart? Men look for gifts rather late in the day; ‘Gifts for Her’ leaps from number 7 to number 2 in the final weeks.

Top Ten Gifts Searches December 2009*

1. Christmas Gifts (-)
2. Gifts for Her (7)
3. Gifts for Men (5)
4. Gifts (6)
5. Personalized Gifts (9)
6. Secret Santa Gifts (11)
7. Gifts for Him (9)
8. Unusual Gifts (10)
9. Personalised Gifts (-)
10. Christmas Gifts for Her (14)

Secret Santa Rising. Does you office participate in Secret Santa? More and more businesses encourage their workers to make Christmas a fun event in the office and they all do their Secret Santa as near the Christmas break as possible hence the sudden surge up the chart.

Gifts for Men Who Have Everything. This is the longest Key Word term in the top 100 terms, at number 48, and smacks slightly of desperation! There must be a lot of woman searching for a gift for their man and not knowing where to start. I would think they go on to narrow their search to gadget type sites.

Personalized Gifts with a ‘Z’  We know that certain sites specialise in certain gift types, like GoneDigging for personalised gifts but what is surprising is the spelling with the ‘z’ version being higher than the ‘s’ version (this is UK only data).

Christmas Gifts for Her. Interesting that this term also shoots up in the final days before the big event.

What We Say “Over 76% of these Key Word searches are 2 or 3 words and 15% are 4 words or more; so the majority of searches are for general terms allied with Christmas with 4 word terms growing as searchers define what they are looking for as they prepare to buy.”

*Brand terms and miss-typing omitted from this report

Related posts:

1. Gift Search – November 2009
2. Gift Search – October 2009
3. Gift Search – September 2009
4. Gift Search – January 2010
5. Gift Search – July 2009